Melograno Stones
2024
Melograno Stones
Rebuilding a global brand.
The Project
Melograno Stones is an international home décor brand rooted in natural materials and sustainable design. They needed a full rebranding — not just visually, but strategically.
Team One led the complete brand transformation and global relaunch across three key regions: Europe, Iran, and MENA.
What We Did
• Brand Strategy & Identity: Visual system, brand persona, tone of voice, and brand guidelines
• Marketing & Content: Catalogs, packaging, photo/video production, trend-driven content, AI-assisted content creation
• Digital Execution: Custom website, social media strategy, content calendar, community management, digital sales, platform growth (Instagram, LinkedIn, Pinterest, Telegram)
The Challenge
To create a brand that resonates equally across three distinct markets — each with unique cultural cues — while keeping one clear, consistent identity.
Our Approach
We didn’t localize the brand — we redefined it from within.
By understanding user behavior, market nuances, and emotional needs, we built a unified yet flexible brand experience across all touchpoints.
The Outcome
• Successful rebrand launch across 3 global markets
• Unified voice with local relevance
• Growth in digital visibility and B2B/B2C engagement
• Scalable brand infrastructure for long-term expansion
Melograno is now more than a beautiful brand.
It’s a living experience — felt across cultures.
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